Secret Structure of Great Talks; Nancy Durate

Ideas that communicated through a story. You get a "physical reaction" from a story. 

Ideas that die in a presentation. 

Film and Literature - exciting reaction from each phase

Aristotle

Beginning, Middle, and End

Joseph Campbell - HERO'S JOURNEY

Presenter - Giving you the Call

Freytag's Dramatic Structure

Shape that would define story

status quo compare to what could be

contrast that with your idea

what is and what could be

new bliss in a poetic, dramatic way

On Steve Jobs' presentation:

he turns to story when the technology doesn't work